With over 15 years of experience in communications, PR, content, and events, I’ve had the privilege of working with leading international and regional brands across the Middle East, shaping narratives that inspire and engage. My expertise lies in strategic brand positioning, media relations, and storytelling that goes beyond visibility—it creates real impact.

In my role as Head of the Women’s Pavilion at Expo City Dubai, I focus on fostering meaningful collaborations, curating thought-provoking impactful programs, and driving initiatives that champion gender equality, sustainability, and youth empowerment. A key part of my work is supporting education and career development, creating opportunities for learning, mentorship, and professional growth.

I believe in the power of storytelling and knowledge-sharing to bring people together, spark conversations, and drive change. At the heart of everything I do is a deep commitment to purpose-driven initiatives that elevate voices, create opportunities, and build connections that matter.

Let’s connect and explore ways to collaborate.